📍 The Radical Hotel & Zelda Dearest – Asheville, NC

The Radical Hotel, Tapestry Collection by Hilton and Zelda Dearest, Small Luxury Hotels of the World are rewriting the hospitality playbook—and we’re looking for a visionary Area Director of Sales to fuel their continued growth.

🔹 About the Hotels:

• The Radical is a gritty-glam reimagining of a 1920s warehouse—blending rebellious energy with luxe design. It’s bold, artistic, and unlike anything else in Asheville.

• Zelda Dearest draws its charm from the eccentric spirit of Zelda Fitzgerald, with romantic, art-deco touches and a devotion to individuality and creative flair.

These are not your typical hotels. They’re destinations with personalities—designed for guests who crave inspiration, authenticity, and a break from the ordinary.

🔹 About the Role:

As the Area Director of Sales, you'll be at the helm of sales leadership for both properties. This is a unique opportunity to shape the commercial future of two boutique hotels with distinct voices—and massive potential.

You’ll:

• Lead and inspire a high-performing sales team across both hotels.

• Drive revenue growth by developing innovative, property-specific sales strategies.

• Cultivate key partnerships and uncover new business opportunities, from social and corporate groups to creative retreats.

• Collaborate with marketing and operations to ensure a consistent and compelling brand experience.

• Set ambitious goals—and exceed them.

🔹 Who You Are:

• A strategic thinker with 5+ years of hospitality sales leadership experience (multi-property experience a plus).

• Passionate about boutique hotels and creating unforgettable guest experiences.

• Energized by building relationships and closing business.

• A dynamic leader who thrives on coaching teams to their full potential.

🔹 Why Join Us?

This is more than a job—it’s a chance to be part of something bold and new in one of America’s most eclectic cities. You’ll be empowered to think differently, act fearlessly, and leave your mark on Asheville’s hotel scene.

If you’re a trailblazing sales leader who’s ready to shape the future of two unforgettable hotels, we want to hear from you.

Apply today. Let's build something radical, together.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Room Discounts
• Employee Food and Beverage Discounts

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel. 

EEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.