E- Marketing Manager is digital marketing professionals who build, maintain, and advance a brand’s social media presence. This often includes crafting campaigns around the brand or a specific product or feature launch. Strategies may also include paid advertising, SEO initiatives, social media posts and creative approaches to asset creation and engagement.

For these strategies to work, an E- Marketing Manager needs to have a strong understanding of how social media works and on which brand platforms the brand’s audience can be found. E- Marketing Manager must be up to date on social media trends and know how to create and distribute messaging that resonates and converts.

Work to increase brand awareness through a strategic and comprehensive social media presence. 

• Develop and implement social media strategies to align with business goals
• Create, schedule and publish engaging content across social media platforms
• Analyze current marketing efforts to pinpoint weaknesses and make improvements
• Collaborate with other marketing experts to develop cross-channel assets
• Monitor and respond to comments, messages and mentions to foster community engagement
• Leverage social media trends to gain traction and amplify following
• Ensure all assets are on brand and in line with company values and goals
• Set, monitor and react to information gleaned from key performance indicators (KPIs)
• Manage social media advertising budgets
• Stay up to date with social media trends, algorithm changes and best practices
• Manage social media tools and platforms used for scheduling, listening and analytics

Qualifications